A new property in a growing real estate portfolio.

Alliance HP wanted to start the branding process for its new Brewerytown project at the outset, with the intention of setting a foundation for interior design, architecture finishes, and overall leasing outreach. Excited by the prospect of getting in at the literal ground floor, Broad joined the team alongside developer/builder Callahan Ward and architecture firm ISA, capitalizing on the multi-disciplinary group to inform the creation of a thoughtful, engaging look and feel.