Broad Creative

Fixing America's Hiring System

Blazing the Better Way

A spotlight on our broken hiring system—and the solve for it all.

Catalyte offers a proven solution to both the talent and diversity crisis through an apprenticeship program that places folks at companies based on aptitude and grit, as opposed to previous experience and connections.

But that idea wasn’t coming across through the company’s brand. In an era of transition and evolution, Catalyte approached Broad to better tell their story. They were at a defining moment—a new era, new CEO, and new apprenticeship tracks, opening the door for more people from more places. With a full website overhaul and a master brand redo, we’ve intentionally positioned the Catalyte brand for disruption—and we’re just getting started.

  • Research + Discovery
  • Brand Strategy + Positioning
  • Visual Identity
  • UX + Content Strategy
  • Interactive Design
  • Messaging
  • Marketing Collateral + Swag

Next Case Study

Big Lifestyle Energy