A polished rebrand to re-energize a longstanding nonprofit.

Elevate 215, formerly known as Philadelphia School Partnership, came to Broad at a pivotal time in its development: a new executive director had taken the reigns and wanted to reintroduce the organization with a powerful new direction, mission, and strategic plan. All this change came with a need to build an all-encompassing brand to support an ambitious vision to reimagine the future of the Philadelphia school system. That included a rename, a full rebrand (including look and feel, tone of voice, and brand architecture), and a website rebuild.