Broad Creative
Elevate 215

Every Citizen on the Rise

Elevating Philadelphia

A polished rebrand to re-energize a longstanding nonprofit.

Elevate 215, formerly known as Philadelphia School Partnership, came to Broad at a pivotal time in its development: a new executive director had taken the reigns and wanted to reintroduce the organization with a powerful new direction, mission, and strategic plan. All this change came with a need to build an all-encompassing brand to support an ambitious vision to reimagine the future of the Philadelphia school system. That included a rename, a full rebrand (including look and feel, tone of voice, and brand architecture), and a website rebuild.

  • Research + Discovery
  • Brand Strategy + Architecture
  • Naming + Positioning
  • Visual Identity
  • Tone of Voice + Messaging
  • Print Collateral
  • Fundraising Support
  • Website Design + Development


PSP no more: Philly education nonprofit changing its name, mission
Philly schools that ‘beat the odds’ could receive millions of dollars under new grant strategy

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